Commercial video production built for the slot it lands in.

A commercial has a fixed job: hold attention for a set number of seconds and land one idea. We produce spots for broadcast, streaming and paid social, and plan the cutdowns at the same time as the shoot rather than treating them as an afterthought.

That planning starts with the placement. A fifteen-second vertical cut and a thirty-second broadcast spot need different coverage, different pacing and different framing, so both are shot deliberately on the day. Music, voiceover, captions and delivery specs are handled as part of the production.

• Concept development and scripting against a defined placement and audience
• Casting, talent coordination and location or studio production
• Product and tabletop coverage with controlled lighting
• Licensed music, sound design, voiceover and captions
• Broadcast and platform delivery specifications, including vertical cutdowns
• Campaign stills shot alongside the spot where the placement needs them

1. 01Brief and placement. We start from where the spot will run, how long it can be, and what the viewer should do next.
2. 02Concept and script. A direction and a script, or a set of options, with the production implications stated up front.
3. 03Pre-production. Talent, product, locations, props and schedule locked, with the shot list built around the cutdowns.
4. 04Shoot. Coverage captured for every length required, with product and talent handled to the approved direction.
5. 05Edit and delivery. Edit, then color, mix and captions, finished to each placement's specification.

• Bronx Chamber Commercial — A short brand spot cut for broadcast and social.
• Royal Reno — Campaign spot for a home renovation brand.
• Everyone Eats — Campaign film produced for a food brand.

Open the full portfolio index for every project, with the films themselves.

• Video production in NYC
• Brand films
• Content creation in NYC

See the full studio portfolio or read how the studio works.